1. About This Policy
This Privacy Policy explains how 123 MKV ("we", "us", "our") collects, uses, stores and protects the personal information of users ("you", "your") who access or register on the 123 MKV platform at 123mkv.run. It applies to all services offered on the platform — including online casino games, live dealer tables, cricket betting, Teen Patti, Poker, Jackpot Slots and all account-related services.
We have written this policy to be as clear and readable as possible because we believe Pakistani players — like any player anywhere in the world — deserve to understand what is happening with their data in plain terms. If something here is unclear to you, please contact us directly rather than assuming.
Who this applies to: This policy applies to all 123 MKV account holders, visitors to the platform, and anyone who contacts us through support channels — regardless of whether they are currently active players.
By using the 123 MKV platform, you acknowledge that you have read and understood this Privacy Policy. This policy should be read alongside our Terms and Conditions.
2. Data We Collect
123 MKV collects two broad categories of data: information you provide to us directly, and information collected automatically when you use the platform.
2.1 Information You Provide
- Registration data: Full name, date of birth, email address, mobile number and country of residence
- Identity verification (KYC): CNIC number, copy of government-issued ID, proof of address and selfie/photo verification where required
- Payment information: Mobile wallet numbers (Easypaisa, JazzCash, NayaPay, SadaPay), bank account details for IBFT, or masked card details for Visa/Mastercard transactions
- Support communications: The content of emails, live chat messages or any other communication you send to 123 MKV support
- Preferences and settings: Deposit limits, notification preferences, responsible gaming settings and language preferences
2.2 Information Collected Automatically
- Device and technical data: IP address, device type, operating system, browser type and version, screen resolution
- Usage data: Pages visited, games played, session duration, bet history, transaction history and login timestamps
- Cookie data: Session identifiers, preference cookies and analytics data (see Section 7 for full cookie details)
- Geolocation data: Approximate location derived from IP address (we do not use GPS-level precise location)
Payment card security: 123 MKV does not store full card numbers. Card payments are processed by PCI-DSS-compliant payment gateways. We only retain the last four digits of a card for identification purposes.
3. How We Collect Data
123 MKV collects your data through the following channels:
- Account registration: When you create your 123 MKV account, you provide the core personal data we need to set up your account and verify your identity.
- Deposits and withdrawals: When you initiate a financial transaction, your payment provider shares the necessary transaction details with 123 MKV to reconcile your account balance.
- Platform use: Automatically as you browse, play games, place bets and interact with the platform features.
- Identity verification: When you submit KYC documents in response to a verification request from our compliance team.
- Customer support interactions: When you contact us via live chat, email or any other support channel.
- Referral programme: If someone refers you to 123 MKV, we may receive basic referral tracking information to allocate the referral reward correctly.
4. Why We Use Your Data
123 MKV uses your personal data for the following specific purposes:
| Purpose |
Data Used |
Why It's Necessary |
| Account creation & management |
Name, email, phone, DOB |
To create and maintain your player account |
| Identity verification (KYC) |
CNIC, photo ID, address proof |
Legal anti-fraud and AML compliance |
| Payment processing |
Wallet/bank details, transaction data |
To process PKR deposits and withdrawals |
| Customer support |
Communication history, account data |
To resolve queries and disputes |
| Security & fraud prevention |
IP address, device data, login history |
To protect your account from unauthorised access |
| Responsible gaming |
Betting patterns, session data |
To monitor for problem gambling indicators |
| Service improvement |
Usage data, analytics |
To improve platform performance and features |
| Marketing communications |
Email, phone number |
Only with your explicit consent; opt-out any time |
We will never use your data for a purpose not listed above without first notifying you and, where required, obtaining your consent.
5. Legal Basis for Processing
123 MKV processes your personal data on the following legal grounds:
- Contractual necessity: Processing required to fulfil our agreement with you as a registered player — including account management and payment processing.
- Legal obligation: Processing required to comply with applicable anti-money laundering (AML), counter-terrorism financing (CTF) and identity verification laws.
- Legitimate interests: Processing for fraud prevention, security monitoring and platform improvement — where our legitimate interests do not override your rights.
- Consent: Processing for marketing communications and optional analytics — only where you have given clear, informed consent, which you may withdraw at any time.
6. Who We Share Data With
123 MKV does not sell your data to any third party. We share your data only with the following categories of recipients, and only to the extent necessary for each purpose:
6.1 Payment Processors
To process your PKR deposits and withdrawals, we share relevant transaction data with your chosen payment provider — Easypaisa, JazzCash, NayaPay, SadaPay, your bank (for IBFT), or the Visa/Mastercard payment gateway. All providers are contractually required to handle your data securely and in compliance with their own privacy obligations.
6.2 Identity Verification Services
Where automated or enhanced identity verification is required, we may pass your KYC documents to a regulated third-party identity verification provider. These providers are bound by strict data processing agreements and may not use your data for any purpose other than identity verification.
6.3 Technology and Infrastructure Partners
The 123 MKV platform is supported by cloud hosting, content delivery and analytics service providers. These providers process data on our behalf as data processors and are not permitted to use your data independently.
6.4 Game Software Providers
Some live dealer games and RNG game titles on 123 MKV are powered by third-party software providers. These providers may receive anonymised session data necessary to deliver the game experience. They do not receive your full personal profile.
6.5 Regulatory and Legal Authorities
123 MKV may be legally required to disclose certain data to financial intelligence units, regulatory authorities or law enforcement agencies. We will always seek to inform you of such a disclosure unless prohibited from doing so by law.
Our commitment: Every third party with whom we share data is subject to a written data processing agreement. We conduct due diligence on all partners before sharing any player data with them.
7. Cookies & Tracking
7.1 What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They allow the site to remember your preferences and behaviour across sessions. 123 MKV uses cookies to keep you logged in, remember your settings and understand how you use the platform so we can improve it.
7.2 Types of Cookies We Use
- Essential cookies: Required for the platform to function. These include session authentication tokens and security cookies. You cannot opt out of these without losing access to the platform.
- Preference cookies: Remember your language, stake preferences and display settings so you don't have to re-configure them on each visit.
- Analytics cookies: Collect anonymised data about how you use the platform — pages visited, time spent and features used. This helps us identify improvements. You can opt out.
- Marketing cookies: Only placed with your consent, these help us understand which promotions are relevant to you. You can withdraw consent at any time.
7.3 Managing Cookies
You can control cookie settings through your browser settings or through the cookie preference centre on the 123 MKV platform. Note that disabling essential cookies will prevent you from logging in or accessing your account.
8. Data Retention
123 MKV retains your personal data for as long as is necessary to fulfil the purposes described in this policy, and in accordance with applicable legal requirements. Specific retention periods are as follows:
- Account data: Retained for the lifetime of your active account plus 5 years after closure, in line with anti-money laundering record-keeping obligations.
- Transaction records: Retained for 7 years from the date of each transaction for regulatory compliance purposes.
- Identity verification documents: Retained for 5 years after account closure or the last KYC verification event, whichever is later.
- Customer support communications: Retained for 3 years from the date of the communication.
- Marketing consent records: Retained for 3 years from the date consent was last confirmed or updated.
- Analytics data: Retained in anonymised aggregated form indefinitely; identifiable session data is deleted after 13 months.
After the applicable retention period, your data will be securely deleted or anonymised so that it can no longer be linked back to you.
9. Data Security
Protecting your personal data is one of 123 MKV's most important operational responsibilities. We implement the following technical and organisational measures to keep your data secure:
- 256-bit SSL/TLS encryption on all data in transit between your device and the 123 MKV servers
- Encryption at rest for sensitive personal data stored in our databases
- Two-factor authentication available for all player accounts and mandatory for staff accounts
- Regular penetration testing by independent third-party security firms
- Access controls that limit staff access to personal data on a strict need-to-know basis
- Automated fraud detection monitoring account activity for unusual patterns
- Secure payment processing through PCI-DSS-compliant gateways — full card numbers are never stored on 123 MKV servers
Your responsibility too: Please keep your 123 MKV password confidential and do not share it with anyone. Use a strong, unique password and enable two-factor authentication for maximum account security. If you suspect your account has been compromised, contact support immediately.
10. Your Rights
As a 123 MKV player, you have the following rights regarding your personal data. To exercise any of these rights, contact us at support@123mkv.run with the subject line "Data Rights Request". We will respond within 30 calendar days.
1
Right of Access
Request a copy of all personal data 123 MKV holds about you, in a readable format.
2
Right to Rectification
Request correction of any inaccurate or incomplete personal data we hold on you.
3
Right to Erasure
Request deletion of your personal data, subject to legal retention obligations and active account status.
4
Right to Restrict Processing
Request that we limit how we use your data while a dispute or concern is being resolved.
5
Right to Data Portability
Receive your personal data in a structured, machine-readable format to transfer to another service.
6
Right to Object
Object to processing based on legitimate interests, including direct marketing communications.
7
Right to Withdraw Consent
Withdraw consent for any processing based on consent (such as marketing emails) at any time.
8
Right Not to Be Profiled
Object to automated decision-making or profiling that produces significant effects on you.
11. Children's Privacy
The 123 MKV platform is strictly for adults aged 18 and over. We do not knowingly collect personal data from anyone under the age of 18. If you are a parent or guardian and believe that your child has provided personal data to 123 MKV, please contact us immediately at support@123mkv.run. Upon verification, we will delete the data and close the account.
Age verification is conducted as part of the registration and KYC process. Any account found to belong to a person under 18 will be closed immediately and all funds returned to the payment source following investigation.
12. International Data Transfers
123 MKV's primary data processing infrastructure is located within the region. However, some of our third-party service providers — such as cloud infrastructure providers or game software companies — may process data in other countries. When this occurs, we ensure that appropriate safeguards are in place, including:
- Standard contractual clauses approved for international data transfers
- Adequacy assessments to ensure the receiving country provides an equivalent level of data protection
- Contractual obligations on the receiving party to protect your data to the standards set out in this policy
By using 123 MKV, you acknowledge that your data may be processed in countries other than Pakistan as part of the platform's normal operation, subject to the safeguards described above.
13. Changes to This Policy
123 MKV may update this Privacy Policy from time to time to reflect changes in the law, our data practices, or the services we offer. When we make material changes, we will:
- Update the "Last Updated" date at the top of this page
- Send an email notification to all registered players with a summary of what has changed
- Display a notice on the 123 MKV platform for at least 14 days before the changes take effect
Your continued use of 123 MKV after the effective date of a revised Privacy Policy constitutes your acceptance of the updated terms. If you disagree with any changes, you may withdraw your balance and close your account before they take effect.
14. Contact & Data Requests
If you have any questions about this Privacy Policy, want to exercise your data rights, or need to report a privacy concern, please contact the 123 MKV Data Protection team through any of the following channels:
- Email: support@123mkv.run (subject: Privacy / Data Rights Request)
- Live Chat: Available 24/7 through the 123 MKV platform — ask to speak to the Data Protection team
- FAQ: Visit our FAQ page for answers to common privacy-related questions
We aim to acknowledge all data-related requests within 5 business days and provide a full response within 30 calendar days. If a request is complex or unusually large in scope, we will inform you of any extension to the 30-day timeframe before it lapses.
Note: We may need to verify your identity before processing any data rights request to ensure we are dealing with the genuine account holder. This is for your own protection.
